Custom-built websites for Montana outfitters and guides. Fast, mobile-first, and designed to turn browsers into booked trips.
Get notified when we launch
The Problem
A family in Connecticut is planning next summer right now. They're comparing three outfitters on their phones. Same price range. Same trip type. One site loads fast, shows real photos, and lets them send an inquiry at midnight. The other two look like they were built during the Obama administration.
Which one do they book?
Most outfitter websites were built on WordPress five or ten years ago. The nav is a maze. The photos are slow. There's no way to check availability or send an inquiry without calling. On a phone, it barely works. Meanwhile, you're running a $5,000 experience out of a $50 website.
What Packstring Is
Packstring is a custom-built website package for Montana hunting and fishing outfitters. Not a template. Not a page builder. Not a marketplace that takes a cut of your bookings.
Your site. Your brand. Your bookings.
Custom-built, not a theme. Loads in under two seconds. Looks as good on a phone as it does on a desktop. Because that's where your clients are browsing.
Every trip type gets its own section with photos, descriptions, what's included, duration, and pricing. No burying the rates three clicks deep. Tourists comparing guides book the one who makes it easy.
Your clients can see what's open before they call. Open, limited, or booked — color-coded, by trip type, by day. Click an open date and it drops them into the inquiry form with the trip and date already filled in.
Trip type, dates, party size, experience level, message. You wake up to qualified leads instead of voicemails you can't return from the river. Auto-reply sends your gear list while they wait.
Take a $500 deposit online when you confirm a trip. No reading credit card numbers over the phone. No chasing checks. Professional for you, easy for the client. No commissions — you keep every dollar.
Structured data, local SEO, and Google Business Profile optimization so you show up when someone searches "Helena fishing guide" or "Montana elk outfitter."
Pricing
$500 to build. $35 a month.
That covers hosting, SSL, DNS, unlimited content updates, and direct access to the developer who built your site. No contracts. Month to month.
One extra booking per season pays for your website for the entire year.
Add-ons
Stripe deposits
+$250 build · no additional monthly
Availability calendar
+$250 build · no additional monthly
What You Don't Get
No Airbnb-style commissions. No FishingBooker taking 20% of every trip. No WordPress plugin nightmares. No call center — you deal with the developer directly, and the developer deals with your site.
Coming Soon
Packstring is currently onboarding a small number of Montana outfitters for launch. If you want to see what your site could look like — or just want to know when we're live — drop your email below.
No pressure. No sales pitch. Just an honest conversation about whether a new site would bring you more bookings.
Packstring is built by Firefly Software — a Montana web development shop based in Helena.